P2 - Trends in News
Popularity
Some popular news sources in the UK are:
·
BBC News
·
Guardian
·
Daily Mail Online
·
The Telegraph
These are some of the largest news sources in the UK that
offer an online news service. All of these sources are reasonably trustworthy.
Trends
Some trends involving how news is consumed are
1. The
gap between television and online news consumption is narrowing – This suggests
that 50% of the population gets their news from the television, and rising is
43% of people who have got their news off an online news source. This increase
is readership via the online digital format shows that more and more people are
moving onto the internet as a way to seek out information, instead of relying
on the television is slowly becoming less used, as people become busier and
impatient.
2. Another
interesting trend in information is that news that is posted on social media
only 5% of the population actually trust the news that they read on social
media. This is a low number suggesting that there is a large distrust between
social media, sharing and receiving news on this type of platform. This is
probably as a result of all the fake news that people keep suggesting is being
created, as well as Russian Bots that create fake news stories. Overall most
people distrust news that is provided on social media.
3. A
trend that is very apparent is the amount of older people who have started to
use social media and obtain information online. 85% of all older people who
have access to the internet receive some sort of news from the internet. This
shows that more and more old people are likely to visit news sites online.
Online
Most newspapers have started to move online as a result in
the drop off in people purchasing newspapers.
Some Companies that fully operate online and thrive there
instead of choosing to print papers are:
Independent
The Independent newspaper have fully moved to a digital
format, as they believed it would be a better business decision than to
continue to print papers that do not sell as well. Instead making money off
advertising on the site and app. “Its monthly audience has grown 33.3% in the
last 12 months to nearly 70 million global unique users. The site is profitable
and is expected to see revenue growth of 50% this year”.
Buzzfeed
Buzzfeed are a social media company operating out of California
who create online news on social media. Business insider explains that Buzzfeed
works by having an algorithm that monitors other websites that have news
articles, videos and images. The algorithm then decides how much traction that
each source is getting, adding it to a list of articles that might want to be
created based off of the traction of other news sites. Then a writer at
Buzzfeed investigates the source and then if they believe that the article will
bring in large amounts of traffic, they will write an article that will feature
on the Buzzfeed website, or their other forms of social media, such as Snapchat
where they are regularly allowed to have articles on the Discover tab.
Overall Buzzfeed gets its money off of things going viral;
and then diverting the traffic to their website and making the money off of
advertising and CPM.
Independent:
PewResearch:
Business Insider
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